Imifuka yimpapuro itanga amahirwe akomeye yo gusimbuza imifuka ya plastiki ikoreshwa.

Yashinzwe muri 2019, Adeera Packaging ni imwe mu nganda nini zipakira ibicuruzwa mu Buhinde. Isosiyete isimbuza imifuka igera kuri 20 ya pulasitike ku isegonda hamwe n’ipakira rirambye, kandi mu gukora imifuka iva mu mpapuro zitunganya imyanda n’ubuhinzi, irinda ibiti 17.000 gutemwa buri kwezi. Mu kiganiro cyihariye na Bizz Buzz, Sushant Gaur, washinze kandi akaba n'umuyobozi mukuru wa Adeera Packaging, yagize ati: “Dutanga buri munsi, ibihe byihuta (iminsi 5-25) hamwe nigisubizo cyabigenewe kubakiriya bacu. Adeera Packaging nisosiyete ikora. Ati: "ariko mu myaka yashize twamenye ko agaciro kacu kari muri serivisi duha abakiriya bacu. Dutanga ibicuruzwa byacu kuri cipher zirenga 30.000 mu Buhinde. ” Adeera Packaging yafunguye inganda 5 muri Greater Noida hamwe n’ububiko i Delhi, kandi irateganya mu 2024 gufungura uruganda muri Amerika mu rwego rwo kwagura umusaruro. Kugeza ubu isosiyete iragurishaimifuka y'impapuro bifite agaciro ka Miliyoni 5 ku kwezi.
Urashobora gusobanura uburyo bwo gukora ibiimifuka y'impapurobiva mu myanda iva mu buhinzi? Bakusanya he imyanda?
Ubuhinde bumaze igihe butanga impapuro ziva mu myanda y’ubuhinzi kubera kubura ibiti byimeza kandi birebire. Nyamara, mumateka, iyi mpapuro yakozwe kugirango ikorwe amakarito yamakarito, ubusanzwe ntabwo yasabaga impapuro nziza. Twatangiye guteza imbere GSM nkeya, BF ndende nimpapuro zoroshye zishobora gukoreshwa mugukora imifuka yimpapuro nziza cyane ku giciro gito hamwe n’ingaruka nke ku bidukikije. Kubera ko inganda zacu zidafite agaciro ku isoko ryibisanduku, nta ruganda rukora impapuro rushishikajwe niki gikorwa nta muguzi ukora nkatwe. Imyanda iva mu buhinzi, nk'ibihingwa by'ingano, ibyatsi n'imizi y'umuceri, byegeranijwe mu mirima hamwe n'ibyatsi byo mu ngo. Fibre yatandukanijwe mubikono ikoresheje parial nka lisansi.
Ninde wazanye iki gitekerezo? Kandi, abayishinze bafite amateka ashimishije kumpamvu batangije uruganda?
Sushant Gaur - Afite imyaka 10, yashinze iyi sosiyete igihe yari ku ishuri kandi yatewe inkunga na gahunda y’ibidukikije yo kurwanya plastike. Igihe namenyaga mfite imyaka 23 ko SUP igiye guhagarikwa kandi ko ishobora kuba ubucuruzi bwunguka, nahise mva mu mwuga ushobora kuba umucuranzi w'ingoma wabigize umwuga mu itsinda rizwi cyane rya rock njya mu bicuruzwa. Kuva icyo gihe, ubucuruzi bwazamutseho 100% ugereranije n’umwaka ushize kandi biteganijwe ko ibicuruzwa bizagera kuri miliyoni 60 uyu mwaka. Kugirango ugere kuri kutabogama kwa karubone kumifuka yimpapuro zongeye gukoreshwa, Adeera Packaging izafungura uruganda rukora muri Amerika. Ibikoresho bibisi (impapuro zanduye) zaimpapuro zongeye gukoreshwa ahanini biva muri Reta zunzubumwe zamerika hanyuma bigasubirwamo hanyuma bigasubizwa muri Reta zunzubumwe zamerika nkigicuruzwa cyarangiye, bikavamo gukoresha karuboni nini ishobora kwirindwa hashyirwaho inganda zaho hafi y’aho imifuka ya pulasitike ikoreshwa.
Amateka yo gupakira ya Urja ni ayahe? Nigute winjiye muriigikapuubucuruzi?
Nagiye muri Minisiteri y’ibidukikije gushaka uruhushya rwo kugura ikoranabuhanga ribyara ingufu. Ngaho namenye ko plastike imwe rukumbi izahagarikwa vuba, kandi nkizirikana ibyo, nahindukiriye inganda zimpapuro. Nk’uko ubushakashatsi bubyerekana, isoko rya plastiki ku isi ni miliyari 250 z'amadolari naho isoko ry’imifuka ku isi ubu rikaba miliyari 6, nubwo twatangiranye na miliyari 3.5. Nizera ko imifuka yimpapuro ifite amahirwe akomeye yo gusimbuza imifuka ya plastiki ikoreshwa.
Muri 2012, nkimara kurangiza MBA, nafunguye ubucuruzi bwanjye muri Noida. Nashoye miliyoni 1.5 kugirango ntangire Urja Packaging impapuro. Ndizera ko hakenewe cyane imifuka yimpapuro mugihe kumenya ingaruka mbi za plastike imwe rukumbi. Nashinze Urja Packaging ifite imashini 2 n'abakozi 10. Ibicuruzwa byacu bikozwe mu mpapuro zitunganijwe neza n'impapuro zakozwe mu myanda y'ubuhinzi yakuwe mu bandi bantu.
Kuri Adeera, twibwira ko dutanga serivisi, ntabwo dukora. Agaciro kacu kubakiriya bacu ntabwo kari mubikorwa byimifuka, ahubwo mugihe cyagenwe kandi nta gutanga bidasanzwe. Turi sosiyete icungwa numwuga hamwe na sisitemu yibanze. Nka gahunda ndende, turareba imyaka itanu iri imbere kandi turateganya gufungura ibiro by’ubucuruzi muri Amerika. Ubwiza, Serivise nubusabane (QSR) nintego nyamukuru yo gupakira Adeera. Ibicuruzwa by’uruganda byiyongereye kuva mu mifuka gakondo kugeza ku mifuka minini n’imifuka yo hepfo ya kare, bituma yinjira mu nganda z’ibiribwa n’imiti.
Ubona ute ejo hazaza h'uruganda n'inganda? Hari intego ngufi kandi ndende?
Kugirango inganda zipakira impapuro zisimbuze imifuka ya pulasitike, umuvuduko witerambere wumwaka ugomba kuba 35%. Gupakira FMCG birenze ibyo gupakira kandi inganda zashinzwe neza mubuhinde. Turimo kubona gutinda kwakirwa muri FMCG, ariko byateguwe cyane. Urebye igihe kirekire, twizeye gufata umugabane munini w'isoko ryo gupakira hamwe no gufatanya hamwe na FMCG. Mugihe gito, turareba isoko ryamerika, aho twizeye gufungura ibiro byo kugurisha kumubiri nibikorwa. Nta karimbi ko gupakira Adeera.
Ni ubuhe buryo bwo kwamamaza ukoresha? Tubwire ibijyanye no gukura kwose washoboye kugeraho.
Mugihe twatangiye, twakoresheje imvugo ya SEO nubwo abajyanama bose batubwira ko tutabikora. Bimwe mubigo bikomeye byo kwamamaza byadusetse mugihe twasabye ko twashyirwa mubyiciro "Paper Lifafa". Aho kugirango twishyire kurutonde urwo arirwo rwose, dukoresha imbuga zamamaza 25-30 kubuntu kugirango twiyamamaze ubwacu. Turabizi ko abakiriya bacu batekereza mururimi rwabo kavukire kandi bagashaka impapuro lifafa cyangwa impapuro tonga kandi nitwe sosiyete yonyine kuri enterineti aho aya magambo yingenzi aboneka. Kuberako tudahagarariwe kurubuga urwo arirwo rwose, dukeneye gukomeza guhanga udushya. Twatangije uyu muyoboro mubuhinde cyangwa birashoboka ko isi ya mbere yimifuka yimpapuro Youtube kandi iracyakomeza. Hejuru y'ibyo, twatangije kugurisha kuburemere kuruta kubice, byari intambwe ya pseudo-virusi kuri twe, kuko guhindura umubare wagurishijwe byari impinduka nini, kandi mugihe isoko yabikundaga, ntanumwe washoboye kubikora mu myaka ibiri. imyaka. Twandukure, ibi bikuyemo ibishoboka byose byo gukuraho ingano cyangwa uburemere bwimpapuro.
Twatangiye kwinjiza mu mashuri meza yo mu Buhinde kandi turashaka gushyiraho ikipe nziza kwisi kuriyi nganda. Kugira ngo ibyo bishoboke, twatangiye no gukurura cyane impano. Umuco wacu wahoraga ukurura urubyiruko gukura no kwigenga. Twongeyeho imirongo mishya yumusaruro buri mwaka kugirango dutandukanye ibicuruzwa byacu, kandi umwaka utaha turateganya kongera ubushobozi bwibikorwa byacu 50%, ibyinshi bizaba ibicuruzwa bishya. Kuri ubu, dufite ubushobozi bwa miliyari 1 z'amashashi ku mwaka, kandi ibi tuzabyongera kugera kuri miliyari 1.5.
Rimwe mu mahame shingiro yacu nukubaka umubano wigihe kirekire ushyigikiwe na serivise nziza kandi nziza. Dushaka abacuruzi umwaka wose kugirango twagure kandi duhora twagura ubushobozi bwacu kugirango duhuze iri terambere.
Mugihe twatangizaga Adeera Packaging, ntidushobora guhanura iterambere ryacu ryihuse, aho kugirango tugire metero kare 70.000, twari turi ahantu 6 hatandukanye muri Delhi (NKR), ibyo bikaba byongereye amafaranga yo hejuru. Ntacyo twize kuko twakomeje gukora iryo kosa.
Kuva yatangira, CAGR yacu yabaye 100%, kandi uko ubucuruzi bwateye imbere, twaguye urwego rwubuyobozi dutumira abashinze imishinga kwinjira muri sosiyete. Noneho turareba isoko yisi yose neza kuruta gushidikanya, kandi twihutisha umuvuduko witerambere. Twashyizeho kandi sisitemu zo gucunga iterambere ryacu, nubwo tuvugishije ukuri sisitemu igomba guhora ivugururwa.
Ntampamvu yo gukora cyane kandi ikomeye mumasaha 18 kumunsi niba ubikora burigihe. Guhuzagurika n'intego nibyo shingiro ryo kwihangira imirimo, ariko umusingi ni ugukomeza kwiga.